H&G RV Park

Website Redesign

H&G RV Park

H&G RV Park is a hidden gem for RVers in Hazen, Arkansas. Offering full 50 amp hookups, a quiet location, and lots of shade, travelers from all over the country have fallen in love with the southern charm of this small, family-owned park.

Initial Concern

The business was not seeing their website listed on Google Search and was worried that nearby travelers would not find out about their RV Park.

Problems

 After my initial audit of their brand, I discovered three issues that required immediate attention:

 

Website Issues

Their website was incomplete, poorly organized, and unprofessional.

No SEO Strategy

Customers couldn’t find the park on Google or other search engines.

Nonexistent Branding

Brand assets were not applied consistently across different media.

Approach

After looking at the business and meeting with the client, I realized that they needed a sense of direction to help them reach their digital marketing goals. Following my recommendation, they hired me to oversee their digital marketing operations and to deploy strategies that improve their online visibility and increase bookings at their RV Park.

To address H&G’s problems while staying within their budget, I had to do more than just come up with a professional design; I had to lead them through the entire digital marketing process.

 

Orientation

I poured through information about their business and asked questions to better understand their goals.

Sitemap Indexing

I submitted sitemaps to search engines and setup webmaster accounts so that I can monitor their visibility on search engines.

Backlinks

I reached out to local and national RV park directories to list their website. These backlinks will help improve search visibility over time.

Website Redesign

I designed a single page website that encourages visitors to call the business to book a stay at the park.

Technical SEO Audit

A full technical SEO audit was performed on the website to ensure there were no issues with search visibility.

Facebook Page

I created a Facebook page for the business and set up a messaging bot for enhanced user experience.

Results

The client immediately realized a jump in search visibility after the successful launch of their website and Facebook page. Our plan is to continually monitor how online users find and engage with their business and make strategic decisions that help the business gain market share and increase their ROI.

Original Design

New Design

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