Canada In The Rough

Google Analytics Debugging & Deployment

Canada In The Rough

Every year thousands of Canadians, as well as visitors from all over the world, are privileged to experience Canada’s unique hunting heritage. Beasley Brothers Outdoors are pleased to present a multi-award-winning hunting adventure show, Canada in the Rough.

Initial Concern

The client was not seeing data flow in to their Google Analytics account from their website.


After my initial audit of their website, I discovered three issues with their Analytics installation:


Tracking ID

The client was using the wrong Google Analytics tracking ID.

Code Installation

The tracking code snippet was installed on the wrong page.

Unnecessary Plugin

Google Analytics was installed using a plugin.


In order to link Canada in the Rough’s website to their Google Analytics account, I had to manually re-install the Universal Analytics tracking code onto their WordPress website.

As per my recommendation, the client gave the go-ahead to remove an unnecessary Google Analytics plugin and install the code manually. Using a plugin can cause compatibility and security issues if the developer were to ever stop updating it. In order to prevent future issues and security vulnerabilities, I installed the code directly onto their WordPress theme.

In order to wrap up this small project, I helped the client optimize their Google Analytics account to better organize and segment their data.


Google Analytics was successfully re-installed onto Canada in the Rough’s website. The Tag Analysis indicates Google Analytics is installed without any errors on the page. I also provided the client with a summary checklist of the work performed and resources to help them get the most out of Google Analytics. 

Tag Analysis

Client Review

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